Research shows that Google Ads accounts for as much as 20% of all eCommerce revenue. My experience with the eCommerce industry has been up to 70% on certain seasonal dates like Black Friday and 20% is more of an average for ordinary days. Google Ads include a wide range of different types of ads. …

Google’s newest installment of its Google Analytics platform was announced on October 14, 2020. The current version of Google dates back to November 2005, that’s 15 years without an update. It is about time they updated one of the most used analytics platforms in the world. There have been major…

A good bounce rate for a B2B could be anything under 40% and for a B2C is an average of 2o%. However, anything under 80% is not necessarily a bad sign. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error. …