Research shows that Google Ads accounts for as much as 20% of all eCommerce revenue.

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In my experience with the eCommerce industry, it has been up to 70% on certain seasonal dates like Black Friday and Cyber Monday. 20% is more of an average for ordinary days.

Google Ads include a wide range of different types of ads. Display Banners, Call Ads, Video Ads, and Search Ads are among them.

Google Search Ads are a better selection to start your journey with this platform. Users who click on a search ad is because they were searching for something in particular.

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Google’s newest installment of its Google Analytics platform was announced on October 14, 2020.

The current version of Google dates back to November 2005, that’s 15 years without an update.

It is about time they updated one of the most used analytics platforms in the world.

There have been major changes in consumer behavior and the digital world.

This new version will give businesses more insights to better understand customers across devices and platforms, and be ready for the future.

Main changes

You will no longer have many properties per Google Analytics account, where each property used to represent either…

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A good bounce rate for a B2B could be anything under 40% and for a B2C is an average of 2o%. However, anything under 80% is not necessarily a bad sign.

If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.

Usually, the bounce rate is lower on a B2C website because the user is expected to click on a product to buy it or learn more while in a B2B website it’s very common to be informative at first.

What is a bounce rate?

A bounce rate in this new digital marketing world of analytics…

Gilbert only works with hand-selected businesses, improving their online results.

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