Research shows that Google Ads accounts for as much as 20% of all eCommerce revenue. My experience with the eCommerce industry has been up to 70% on certain seasonal dates like Black Friday and 20% is more of an average for ordinary days. Google Ads include a wide range of different types of ads. …

Google’s newest installment of its Google Analytics platform was announced on October 14, 2020. The current version of Google dates back to November 2005, that’s 15 years without an update. It is about time they updated one of the most used analytics platforms in the world. There have been major…