Is Your Healthcare or Medical Marketing in compliance with Facebook, Google Ads and HIPAA?

Stop fighting Facebook and Google with content that does not get approved. You will keep wasting valuable time; time that you can invest in other more necessary things.

Google and Facebook are following a similar path to what HIPAA compliance means. However, the repercussions for violating HIPAA laws with the wrong marketing can be around $50,000 per violation category and much more.

Once your team understands that social media’s mission is to share content without violating user’s privacy, the better are your chances.

If you are promoting health insurance for people with Covid you can’t say “Hey if you have covid”, that’s a direct attack, lol.

Instead of telling the user that they may have a condition, you can switch that message to something like “did you know there is insurance for COVID?” or “There is a new treatment that can save lives”, Did you notice the difference?

You can only address a health condition as an educational piece, or promote an event about the topic.

Once you change your content to address the user as “You With This Condition” your ads will be rejected.