Google Search Ads For eCommerce In 2021

Research shows that Google Ads accounts for as much as 20% of all eCommerce revenue.

My experience with the eCommerce industry has been up to 70% on certain seasonal dates like Black Friday and 20% is more of an average for ordinary days.

Google Ads include a wide range of different types of ads. Display Banners, Call Ads, Video Ads, and Search Ads are among them.

Google Search Ads are a better selection to start your journey with this platform. Users who click on a search ad usually is because they were searching for something in particular.

A user searching for “Movie Theater Near Me” already knows his intentions, or at least you have a better idea than someone who clicks on a display banner.

Keyword Intent

One of the main benefits of doing keyword research before you launch a campaign is that you will understand users better and you can qualify the user’s intent based on the keywords or key terms they select.

Keyword intent is one of the main benefits of SEM or Search Engine Marketing. Without understanding the intent behind the user’s searches, even the biggest PPC agencies will almost certainly fail.